World's First Narrative Fashion House
NOVI makes clothing that tells stories. Each piece is inspired by human experiences, culture, and the passage of time.
Hands Behind NOVI
In our house, the artisan’s hand is the first and final word. It is their touch that turns fabric into an artefact, and a story into something you can wear.
THE BECOMING
We believe Humans are creatures of art.
NOVI is a homegrown fashion house from Ahmedabad, India. Born from the belief that fashion has lost its soul, we exist to restore what clothing was always meant to be: a language of expression, a silent form of art, a reflection of humanity itself.
One of One Pieces
Threads of Memory
